What is a primary reason for performing a scalp massage during a service?

Performing a scalp massage during a service primarily serves to improve blood circulation and relieve tension. This practice enhances the flow of blood to the scalp, which can invigorate hair follicles and contribute to healthier hair. Additionally, the relaxation achieved during a scalp massage can alleviate stress and tension, providing a more enjoyable experience for the client.

While promoting hair growth can be a suggested benefit, it is not the primary purpose of a scalp massage during services. Similarly, while applying hair products effectively can be a side benefit of a massage in that it prepares the scalp and hair, it is not the main goal. Relaxing the muscles of the neck may occur, but the massage's focus is on the scalp and the associated benefits of circulation and tension relief.